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From the Top: Bari Weiss and the 9/11 Smear Job

CBS just handed its critics a gift-wrapped controversy, and it’s got Bari Weiss’s fingerprints all over it. According to a new report, the network’s top editorial boss personally steered a story linking Michigan gubernatorial candidate Abdul El-Sayed to 9/11. Not implied. Not suggested by some rogue producer. Personally led, according to sources talking to reporters this week.

So What Actually Happened Here

Let’s back up. El-Sayed is running for governor in Michigan, he’s a doctor, a former Detroit health director, and yeah, he’s Muslim. That last detail apparently mattered a lot to whoever greenlit this piece. The article in question reportedly tried to draw some kind of line between El-Sayed and the September 11th attacks. Not because he did anything. Not because there’s some actual news hook. Just… because.

I’ve read a lot of hit pieces in my time. This industry runs on them, unfortunately. But there’s a difference between tough coverage and what sounds like a deliberate attempt to smear a guy by association with the worst terrorist attack on American soil. If the reporting is right, and Weiss really was steering this from the top, that’s not an editorial lapse. That’s a choice.

Why Her Involvement Matters

Weiss didn’t just stumble into this job. She built her whole brand on being the person who calls out media bias, who supposedly cares about journalistic integrity over ideology. That’s literally the pitch of the Free Press, the outlet she ran before CBS scooped her up to lead editorial standards. So when her name gets attached to a story that reads like a hit job with a 9/11 garnish, the hypocrisy angle writes itself.

“That sick article tying Michigan’s Abdul El-Sayed to September 11 reportedly came right from the top.”

The Pattern Nobody Wants to Talk About

Here’s the thing that bugs me most. This isn’t the first time a Muslim American politician has had 9/11 dragged into their coverage for no legitimate reason. It happened to Keith Ellison. It’s happened to Ilhan Omar more times than I can count. There’s a well-worn playbook here, and it’s ugly every single time someone runs it. The fact that it’s showing up at CBS, under a boss who claims to be fighting against exactly this kind of lazy, bad-faith journalism, is what makes this story actually newsworthy instead of just another media dust-up.

I want to be careful here because we’re working off reporting, not a confession. CBS hasn’t exactly come out and given a full accounting of who wrote what and who approved what. But when multiple sources are pointing at the same person and saying she pushed the angle personally, that’s not nothing. That’s the kind of detail that tends to hold up.

From the Top: Bari Weiss and the 9/11 Smear Job

From the Top: Bari Weiss and the 9/11 Smear Job

What This Actually Means

I don’t think this is just a Bari Weiss problem, even though she’s the one wearing it right now. It’s a CBS problem, and honestly it’s a bigger media problem. Legacy outlets keep telling us they’ve learned their lesson on this stuff, that the post-9/11 media panic era is behind us, that they know better than to run stories that treat Muslim candidates like suspects by default. And then something like this surfaces and you realize… maybe they didn’t learn anything. Maybe the instinct just went quieter for a while.

El-Sayed hasn’t been shy about pushing back publicly, and I’d bet this story has legs well beyond this week. Whether CBS actually holds Weiss accountable, or just quietly lets the news cycle move on like it usually does, that’s the real test here. Not what she says about journalistic standards. What the network actually does about it.

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Hannah Reed

Hannah Reed is an entertainment journalist specializing in celebrity news, red-carpet fashion, and the stories behind Hollywood’s biggest names. Known for her authentic and engaging coverage, Hannah connects readers to the real personalities behind the headlines.

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