Look, I’ve been tracking TV prices for years now, and I can tell you this: the deals we’re seeing right now are kind of ridiculous. We’re talking legitimate four-figure discounts on screens that’ll make you question whether you actually need furniture in your living room or if a massive TV is furniture enough. (It is, by the way.)

Black Friday 2025 isn’t playing around. While everyone’s focused on Friday itself, the reality is that retailers started dropping prices weeks ago, and some of the best deals? They’re happening right now. Like, this exact moment. Which means you’ve got a choice to make – wait and potentially miss out, or jump on something that’s already hundreds (sometimes over a thousand) dollars cheaper than it was a month ago.

Here’s the thing about TV deals that nobody really talks about: the sweet spot isn’t always the biggest or newest model. Sometimes it’s last year’s flagship that’s now priced like a mid-range set. Sometimes it’s a size you didn’t think you needed until you see the price drop. Let’s break down what’s actually worth your money right now.

The Absolute Monsters: 75+ Inch Deals That’ll Dominate Your Wall

Samsung’s throwing some genuinely shocking discounts at their bigger sets, and I mean the kind that make you do a double-take. Their 85-inch QN90D Neo QLED was sitting at around $3,300 not too long ago. Right now? You can grab it for under $2,300 at several retailers. That’s over a thousand bucks off a TV that came out this year.

What Makes These Big Screens Worth It

You might think an 85-inch TV is overkill. Maybe it is. But there’s something about mini-LED technology at that size that just hits differently – the local dimming zones actually have room to work, the brightness feels more immersive, and honestly, once you’ve watched a movie on a screen that big, going back feels kind of like a downgrade.

• Samsung QN90D Series: These Neo QLED panels use quantum dots with mini-LED backlighting, which basically means better contrast without the burn-in risk of OLED. The 85-inch is seeing $1,000+ discounts.
• LG C3 OLED 83-inch: Dropped from about $5,300 to around $3,300. Yeah, it’s still expensive, but for an OLED this size? That’s actually reasonable.
• Sony X90L 85-inch: More budget-friendly at around $1,500 (down from $2,200), and honestly delivers better performance than sets twice its price from a few years back.

The mini-LED versus OLED debate gets real interesting at these sizes. OLED still has the better blacks and viewing angles, no question. But mini-LED gets brighter – way brighter – which matters more than you’d think if you’ve got windows in your living room. Also, OLED burn-in is rare these days, but on a $3,000+ investment, “rare” still makes me slightly nervous.

The Sweet Spot: 65-Inch Sets Where Price Meets Performance

Here’s where things get really interesting. The 65-inch category is basically the Goldilocks zone – big enough to feel cinematic, small enough that it won’t bankrupt you or require a forklift to install.

OLED Options That Won’t Wreck Your Budget

LG’s C3 OLED in 65 inches dropped to around $1,400, which is kind of wild for a TV that was $2,500 at launch. The C3 isn’t the newest model (that’d be the C4), but you know what? For most people, the differences are pretty academic. You’re getting perfect blacks, instant response times, and colors that look genuinely stunning.

Sony’s A80L 65-inch is hovering around $1,500, down from $2,000. It’s basically the same LG OLED panel underneath, but with Sony’s processing, which does this thing where it makes motion look more natural and upscaling actually works well. If you watch a lot of regular cable or streaming content (not everything’s 4K yet, despite what marketing wants you to believe), that processing matters.

LED/QLED Alternatives That Punch Above Their Weight

Not everyone wants OLED, and that’s fine. Actually, it’s more than fine – some of the LED sets out there right now are genuinely impressive.

“The gap between mid-range LED and premium OLED has narrowed so much that unless you’re watching in a completely dark room, you might not even notice the difference.”

• Samsung QN85D 65-inch: Around $1,100 (was $1,800). Mini-LED with great HDR performance and quantum dots. Gets bright enough for daytime viewing.
• Hisense U8N 65-inch: This one’s the dark horse at about $900. Mini-LED, quantum dots, actually good local dimming. It’s not perfect – the interface is kind of clunky – but the picture quality rivals sets twice the price.
• TCL QM8 65-inch: Frequently drops to around $1,000. Ridiculously bright (over 2,000 nits), which makes HDR content really pop. Gaming features are solid too – 144Hz refresh rate if you’re into that.

The Practical Picks: 55-Inch TVs That Make Sense for Most Rooms

Let’s be honest – not everyone has a living room that can accommodate (or justify) a 75-inch behemoth. The 55-inch category is where you’ll find the most competition, which means the best value.

LG’s B3 OLED at 55 inches is running about $900, which feels almost too cheap for OLED. It’s the “budget” OLED in LG’s lineup, but that just means it’s not as bright as the C3 or G3. The blacks are still perfect, the response time is still instant, and for a bedroom or apartment? It’s basically ideal.

Samsung’s Q60D gets a lot of hate from enthusiasts because it’s not mini-LED, doesn’t have local dimming, and uses a VA panel instead of IPS. But here’s the thing – at $450 for 55 inches, it’s a quantum dot display with decent HDR support. Is it the best TV you can buy? Absolutely not. Is it way better than what $450 bought you five years ago? Yeah, actually.

Gaming-Focused Options Worth Considering

If you’ve got a PS5 or Xbox Series X gathering dust because your current TV caps out at 60Hz, now’s the time. Most of the sets mentioned above support 120Hz, HDMI 2.1, VRR (variable refresh rate), and ALLM (auto low latency mode). Basically all the acronyms gamers care about.

The LG C3 series is kind of the gold standard for gaming – four HDMI 2.1 ports, nearly instant response time, support for both NVIDIA G-Sync and AMD FreeSync. Sony’s X90L offers similar features at a lower price point, though you’re limited to two HDMI 2.1 ports instead of four.

What to Actually Watch Out for (Because Not All Deals Are Real)

Here’s something that’ll make you cynical: some of these “Black Friday prices” are just the regular price with creative marketing. I’ve seen retailers mark up TVs in October just to “discount” them back to normal in November. It’s kind of scammy, honestly.

Use a price tracker. CamelCamelCamel for Amazon, or just Google the model number with “price history.” If that $500 discount brings the TV back to what it cost in August, well, it’s not really a deal, is it?

Also – and this matters more than people think – check the model number carefully. Manufacturers make Black Friday-specific models sometimes, with slightly different specs or cheaper components. A Samsung Q60D is not the same as a Q60C or QN60D. The letters matter. The numbers matter. It’s annoying, but that’s how they get you.

The Fine Print Nobody Reads

Return policies get weird during Black Friday. Some retailers extend them through January, which is great. Others shorten them to 14 days, which is decidedly not great. Best Buy’s usually good about this – their holiday return period runs through mid-January. Amazon varies by item. Walmart’s 90 days for most electronics, but double-check.

Warranty’s another thing. That extended warranty they’ll try to sell you at checkout? Usually not worth it. Most TVs come with a one-year manufacturer warranty, and honestly, if a TV’s going to fail, it’s either DOA (covered by return policy) or it’ll last years. The failure rate between years two and four doesn’t justify the cost. But that’s just my take – if you’re buying an $3,000 OLED and the extra $200 for a warranty helps you sleep at night, go for it.

Look, the reality is we’re in kind of a golden age for TV deals. Competition’s fierce, technology’s mature, and retailers are desperate to move inventory before new models drop in spring. Whether you need a massive 85-inch centerpiece or just want to upgrade that 10-year-old 1080p set in the bedroom, there’s something here worth buying.

Just maybe measure your wall first. Because trust me, “too big” is absolutely a thing, despite what your brain tells you when you’re clicking that checkout button at 2 AM.